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actually getting as much returns as she deserves from the business. Michael Gerber in this book published in January 1995 demonstrates that for a business or a

company to be successful, they shouldn’t sell the products they make, they would just be fulfilling the emotional demands of the clients.
” The E Myth Revisited ” has been described as the perfect guide for small business

technicians, entrepreneurs and managers, to show them how business can succeed when the businesses focuses only on what it is good at. For instance, he uses Southwes

Airlines as a good example of a successful company, which, though it generates its income through the sale of tickets, it does not handle ticketing and instead focuses on

quality travel services to clients. The book goes further to the economic systems and especially the workplace environment and how an average employee can get rid of

Among the most intriguing arguments in his book is that in order for a business idea to work, you must have a ‘primary aim’ in life, not just business first, because without it even th

entrepreneur can get consumed. The strategic objective will be what you want to become of the business to fulfill the requirements of the ‘primary aim’ in life. It also puts a lot of emphasis

in how to analyze an opportunity when it presents itself and using modern available tools to assess the profitability of a venture. This section is what makes this book one of the most educative and easily explained real estate reads suitable for novice and intermediate entrepreneurs.

Of greater importance is that Michael Gerber, the author, delves into detail to bring out some of the least discussed business strategies and approaches including how to

merge talent with the system, how to turn training into a game, measuring and estimating anything at the first glance and the importance of scripting everything

in order to make achieve more predictable or consistent results in business. After all, the idea of a business is a secure and ever-growing income
Despite all the good things positive reviewers write about this book, quite a

number of Amazon reviewers view it as an out-of-date manual written by a washed up entrepreneur now surviving by writing, lecturing and making inspiration CDs. It depends on what kind

of entrepreneur you are, if you believe there is always something positive out of any publication, then you should consider reading this book before you enter the real estate market

Although ‘Competitive Strategy’ was published back in 1980, this is still the best book for people seeking specific knowledge on how to assess companies or industries, evaluating risk by assessing those factors affecting the

business environment and a study of the key factors that influence an investment. Michael Porter, a Harvard Business School professor, in this book focuses on two elements that he says