Pricing ranging channel strategies kisi business ke liye bohat ahem hoti hai. Isme business owners apne products ya services ki qeemat ko mukhtalif hadood tak rakhtay hain ta ke customers ko apni pasand ki qeemat par products hasil karne ki sahulat ho.
1. High-Low Pricing Strategy
Is strategy me high priced products ko sale kiya jata hai jaise ke premium brands ke products. Jabke low priced products ko sale kiya jata hai jaise ke basic level ke products. Isme high priced products ko sale karne se profit ziada hota hai jabke low priced products ko sale karne se customers ki tawajoh hasil hoti hai.
2. Penetration Pricing Strategy:
Is strategy me products ko market me introduce karne ke liye low price rakhi jati hai takay customers ko attract kiya jaye. Jabke baad me price gradually increase ki jati hai jabke products ki demand barhti jati hai.
3. Skimming Pricing Strategy:
Is strategy me high price rakhi jati hai takay early adopters jaise ke premium customers ko target kiya jaye. Jabke baad me price gradually decrease ki jati hai takay mass market ko target kiya jaye.
4. Premium Pricing Strategy:
Is strategy me high price rakhi jati hai takay high end customers ko target kiya jaye. Isme products ki quality, features aur brand value ko highlight kiya jata hai.
5. Economy Pricing Strategy:
Is strategy me low price rakhi jati hai takay budget conscious customers ko target kiya jaye. Isme products ki quality aur features compromise kiye jate hain takay price kam ho sake.
Conclusion
In strategies ko use kar ke business owners apne products ya services ki sales increase kar sakte hain aur apne customers ki tawajoh ko attract kar sakte hain.
تبصرہ
Расширенный режим Обычный режим